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Think Kidneys Hits the Media

On Friday 26th August the Think Kidneys programme took to the airways with a 10-minute feature on acute kidney injury on Sky News. Sky News had picked up the story, particularly the annual number of deaths associated with AKI and the fact that many could be prevented, from the recently published Patient Safety Alert from NHS Improvement. The Stage 2 alert highlighted the resources available to…

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Campaigning – it’s all over but the shouting!

Last week Think Kidneys launched its campaign to raise awareness off the importance of our kidneys for health and life with the general public. While we had many more visitors to the website and social media went a little crazy for most of the week following the discussion on the Jeremy Vine show on Radio 2, we still have thousands of posters to give to the…

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Thinking Think Kidneys – What’s in a name?

Little did we know when we chose Think Kidneys as the name for the programme just how much we would rely on it on so many levels to spread the word about our work. It’s simple, direct and in marketing speak, ‘it does what it says on the can’. It’s a good fit for all our NHS and social care colleagues and it’s the basis of…

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