Opinion leaders are generally defined as those individuals whose beliefs, practices and behaviours are noticed and imitated by others. If these opinion leaders are observed by others to adopt an innovation or concept that seems valued, it can spread through the population – this is particularly the case in the context of through social media.
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This resource is from the NHS Scotland Quality Improvement HUB
On this website you will find quality improvement topics, tools, case studies, news, current awareness bulletins, and access to the evidence base provided via Evidence into Practice and Health Improvement Evidence.
The Quality Improvement Hub website provides a range of resources to support organisations to improve the quality of healthcare. These Quality Improvement topics cover a range of subjects that are relevant to delivering quality improvement.